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Positioning Charts

Positioning Charts - It goes beyond the tangible features. Positioning is the process of creating a distinct mental position or image of a product or a service in the mind of the customers as compared to other brands in the market. Market positioning refers to the ability to influence consumer perception regarding a brand or product relative to competitors. Market positioning, in simple words, is a marketing strategy that focuses on creating a unique image or perception of a brand, product, or service in the. At its core, positioning in marketing is about perception—how your brand, product, or service is viewed in the minds of your target audience. Learn how to improve your positioning in marketing. We cover the benefits of positioning, types of positioning, examples, how to create a positioning strategy.

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